UX designer leading Tutorial Tree’s website design. Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and design iteration.
Available tutorial websites have cluttered and distracting layouts.
For Tutorial Tree to be user friendly by proving simple, less cluttered, and less distractions when searching and viewing tutorials.
I conducted user interviews, which I then turned into empathy maps to better understand the target user and their needs. I discovered that many target users look to tutorial websites to gain work knowledge, learn something new, or for do it self improvement projects. However, many tutorial websites are overwhelming and distracting, which frustrated many target users into spending more time than they wanted on the tutorial sites and not finding what they searched for. This caused a normally enjoyable experience to become challenging for them, defeating the purpose of finding a specific tutorial and wasting time that could be spent elsewhere.
Alonzo is a busy working father of 3 who needs intuitive tutorial website searching because he has limited time for research.
I created a user journey map of Alonzo’s experience using the site to help identify possible pain points and improvement opportunities.
Difficulty with distractions while searching for tutorials was a primary pain point for users, so I used that knowledge to create a sitemap.
My goal was to make strategic information architecture decisions that would improve and simplify overall website navigation
I sketched out paper wireframes for each screen in my website, keeping the user pain points about overcrowded viewing, and simplicity in mind.
The home screen paper wireframe variations focus on optimizing the browsing experience for users.
I started to work on designs for additional screen sizes to make sure the site would be fully responsive.
Moving from paper to digital wireframes made it easy to understand how the redesign could help address user pain points and improve the user experience.
Designing with multiple size devices in mind.
To create a low-fidelity prototype, I connected all of the screens involved in the primary user flow of clicking through tutorials.
Usability Study Findings
5 usability studies were complete. Users had confusion around my list and tutorial categories.
Based on the insights from the usability study, I made changes to improve the site’.
I added more ways to quickly add tutorials to "My List" throughout the pages.
I updated the categories to reflect the card sort outcome in which users voted alphabetical order as the preferred order.
I included considerations for additional screen sizes in my mockups based on my earlier wireframes. Because users search from a variety of devices, I felt it was important to optimize the browsing experience for a range of device sizes, such as mobile and tablet so users have the smoothest experience possible.
Tablet
01
I used headings with different sized text for visual hierarchy
02
I ensured the colors met WCAG requirements
03
I designed the site with alt text available on each page for smooth screen reader access
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